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NEW BEDFORD, MASSACHUSETTS

SWAIN SCHOOL OF DESIGN

(INCORPORATED 1881)

NEW BEDFORD, MASSACHUSETTS

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"EARNESTNESS OF PURPOSE

AND HIGH CHARACTER ARE

INSISTED UPON."

Art in itself is a vast subject embracing
many fields such as Drama, Literature,
Drawing, Painting, Sculpture, Architecture,
Music and others. At the Swain School of
Design, the four separate divisions are de-
signed around Drawing and Painting.

The expanding field of Advertising is
constantly searching for artists. The stand-
ards are of necessity very high, but these
are more than augmented by the vast op-
portunities the field of advertising offers.

It is for this field that the courses of the
Day division at the Swain School of De-
sign are planned. The school's founder,
William W. Swain, had the desire that all
graduates earn a livelihood with the know-
ledge acquired at his school. Some twenty
years ago, the Trustees of the school real-
izing the better means of employment in
advertising changed the major courses to

Commercial Art and Fashion Illustration.
Today, these courses embrace all forms
of drawing, painting, and lettering as used
in Advertising, which covers newspaper,
magazine, direct mail, display and out-
door advertising, as well as the recently
introduced television. In addition to the
actual drawing, painting, and lettering,
the business, psychological and produc-
tion aspects must be considered.

Each school year is divided propor-
tionately into the exact number of weeks
required for each subject. The students
are then given one subject at a time for
a given period, rather than divide each
day or week and thus break up his
thought processes. This comparatively
new method of teaching has helped the
average student advance more rapidly
and also produce a better quality of work.

The time gained by this concentrated
study method in the four year program
is approximately the equivalent of a full
school year. This is absorbed by a more
thorough coverage of each subject and
in advanced work that enables the school
to graduate students of a higher caliber
than with the previous methods — a stu-
dent with the qualifications that his
chosen profession desires of all prospec-
tive artists.

Coupled with this concentrated form of
study, the four year program is divided
into three distinct divisions — a basic
course, an advanced course and a student
art service.

The basic study program covers the
first two years. Through lectures and stu-
dio projects, each student is given tho-

rough training in Visual Representation,
Color, Design, Composition, Oil Painting,
Rendering, Perspective, Lettering, Anato-
my, Art History, Figure Drawing and
Water Color Painting.

The advanced program covers the third
and fourth years of school. The instruc-
tion, given in these courses, is based en-
tirely on the professional standards all
graduating students must meet. Each sub-
ject is taught in a manner that offers the
student an opportunity to come in contact
with every situation he may possibly
meet as an artist when employed. These
studies are found in the following sub-
jects: Advertising Layout, Illustration, Psy-
chology in Advertising, and the Mech-
anics of Reproduction.

Our unique Student Art Service, as part
of the advanced program, considers the

student as an employable artist under
the art direction of his instructors. Through
this available art service, he completes
commissions for varying business needs.
Not only does he make the necessary
drawing, but he also is in direct contact
with the clients. He must also work with
the engravers, photographers, typogra-
phers, or printers. Through this service
not only does each student gain valuable
experience, but also the opportunity to
closely examine his chosen field and thus
become fully prepared upon graduating.

The Saturday division is for children,
where many find an opportunity to ex-
press themselves in some pictorial man-
ner. To a certain extent formal education,
as it is commonly understood, is placed
second to expression. Basic fundamentals
for drawing and painting through their
extensive nature often quell the artistic

desires of young people. When such basic
subjects are added to a student's full
week of regular Grade School or High
School work, it becomes doubly difficult
to enjoy. Thus through an enjoyable
atmosphere of creative expression, the
children have the opportunity as well as
their parents, to examine the art world as
one to further pursue in later schooling,
or perhaps as an introduction to a life
long hobby.

The Evening division is primarily for
those who have no opportunity to attend
school at any other time. One may study
various phases of Drawing and Painting
as a hobby or in a more serious vein,
The nature of the classes make it possi-
ble to aid each student toward his par-
ticular objective. Many have found these
classes ideal for a form of relaxation away
from the regular daily routine.

The recently introduced Hobby Classes,
which are in session one day a week
have already proven successful. Their
prime objective is to offer Painting, Sketch-
ing and other forms of Art as an enjoyable
hobby. Through lectures, that supplement
the regular criticism, progress and vari-
ety increases the pleasure of such classes
carried on under ideal conditions.

As a non-profit institution, the Swain
School of Design is able to offer these
thorough courses of study at a very small
expense, through the endowment and
foresight of its founder, thus assuring
those who wish to study Art an oppor-
tunity that would otherwise be unavail-
able.

SCHOOL CALENDAR 1951-52

Day Division September 17 through May 28

Evening Division September 24 through March 27

Saturday Division October 6 through April 26

Hobby Classes October 3 through May 21

REGISTRATION FEES

Day Division $150.00 per year

Evening Division 30.00 "

Saturday Division 15.00 "

Hobby Classes 40.00 " "

(Day and Evening Division fees may be paid in one or
two installments at the beginning of each semester. Satur-
day fees may be paid in one or three installments.)

Locker Rental (Day or Evening) $ 2.00
(key refund of 25 cents)

Locker rental (Saturday) 1.00

Drawing board rental 1.50

Laboratory Fee (Day Division) 3.00

ADMISSION REQUIREMENTS

Applicants for the Day Division only must be inter-
viewed at the school prior to registration whenever
possible, or by written communication. A High School
diploma is not required. All accepted applicants will
be on probation for one semester and will be dismissed
at the end of that time unless they satisfactorily meet the
standards of work and character which the School
requires.

APPLICATION FOR ADMISSION

Name Age..

Address

Previous Education

Division applying for
Specific Studies Desired

Educational objective

Day Division applicants please give names and addresses
of three references that are not relatives.

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CLASS SCHEDULE

DAY DIVISION — Mon. thru FrL

Morning Sessions 9 — 11:30

Lunch Period 11:30—12:15

Afternoon Sessions 12:15 — 2:45

EVENING — Mon. and Thurs.

Class Sessions 7—9 P.M.

SAT. A.M.

Class Sessions 9:30—11:30 A.M

HOBBY CLASSES. — Every Wednesday
Hours same as Day Division